Reaching Gen Y residents : A primer on "new media" for Tulsa property managers

 

When looking for Tulsa Rentals, Generation Y values bike-ability, as well as walkability.Generation Y, those born in the eighties and early nineties, are a growing market for Tulsa Rentals. Many are choosing to rent homes in Tulsa, rather than buy, due to difficulty becoming financially established, as well as changing generational priorities. While their parents, the baby boomers, valued large suburban homes and acquiring property, generation Y may place more importance on smaller, manageable homes closer to public transit and commercial centers.

 

So how are members of generation Y looking for Tulsa Rent Homes as they move out of their parent's basements? Most everybody knows that this millennial generation is more tech-savvy than any other. It only makes sense that over 90% say they prefer to use online methods to rent homes in Tulsa. So how can property managers tailor their marketing to this growing customer base?

 

  • Millennials use online classifieds like craigslist.com and hotpads.com for nearly everything. Property managers should be sure to get all their vacancies for rental homes Tulsa posted on these popular sites

  • The vast majority of Millennials use social networking sites like Facebook, Twitter, and Flickr, and they read and follow blogs. Property managers should consider using these sites to post availability and photos for their Tulsa Rentals.

  • Property managers must, must, must have a texting strategy for Generation Y. Being able to text photos or leasing information about available rental homes in Tulsa is crucial.

  • Think about what Generation Y cares about when they're looking to rent homes in Tulsa. Is access to public transit easy from the unit? Is it close to a farmer's market? Have the Tulsa Rent Homesrecently been updated with green or energy efficient features? When marketing rental homes in Tulsa to Millennials, emphasize sustainability, economy, and community, three major values for this generation.

  • Lastly, members of Generation Y care about what their friends think, say, and like. If you have great Millennial residents already, ask them for referrals--do they have friends looking for rental homes Tulsa? If they're good tenants, it's likely their friends will be too.

 

 

 

 

 

 

 

ONEprop Oklahoma LLC is a Real Estate Brokerage licensed by the State of Oklahoma, OREC license number 157720